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Why AI in E-Commerce is the Powerplay
Some people say Artificial Intelligence is replacing humans and will eat up their jobs. Moreover, they can do the jobs that you would have imagined that robots will do one day in the future. Explore the burning role of AI in E-Commerce and how brands such as Apptus help in facilitating the much needed Retail Empowerment.
Optimizing Entire eCommerce Site - eSales must provide eCommerce managers with AI-powered, business objective-driven online merchandising that increases customer lifetime value. An optimal mix of automation (AI) and manual input provides a unified solution for online merchandising across various components.
Delivers value in real-time - eSales solution should be utilizing AI to automate the workload, remove much of the manual heavy lifting. The AI reacts faster than humans and is capable of catching both micro and macro trends. It learns from user behavior in real-time, predicting their intent, and adapts the results to rank the most relevant products higher, maximizing sales. Easy-to-use tools make sure that there is still room for a merchandiser’s human touch.
Promotions and demotions - To affect seasonal products, manage stock levels or reward house brands, the platform should allow you to manually boost selected products to be pushed higher up in the product listings. Also, the opposite should be done in order to demote selected products, like seasonal wear that’s out of season, by burying them lower down in search results and category pages.
For more such updates, check Out recent Martech Cube blogs.
https://www.martechcube.com/why-ai-in-e-commerce-is-the-powerplay-that-we-all-need/
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